Senior Marketing Manager based in Bend, Oregon.
Tenacious, persistent, experienced team and project manager, proficient in sales, marketing, branding and the interactive medium. Prefers the company of creatives and tech-heads.
Looking to join passionate individuals who want to develop ground-breaking projects that meet strategic goals while having fun in the process.
I engage with clients and projects beyond the conventional agency relationship, becoming a partner to the people and companies I work with, creating and supporting brand experiences.
01/2023 – 04/2024
VSP (Vision Service Plan) is one of the largest vision companies in the world, with a network of doctors, fashion frame designers, and distribution while providing vision insurance.
These points highlight my role in fostering innovative collaborations, enhancing user experiences, leading multimedia projects, and pioneering virtual content creation.
- Spearheaded the creation of compelling voiceover content, enhancing brand presence and audience engagement.
- Directed a series of successful branding campaigns, reinforcing corporate identity and increasing market visibility.
- Efficiently coordinated remote photoshoots, capturing high-quality imagery that reflects the brand’s values and aesthetics.
- Designed and implemented strategic process improvements for job management, internal projects, and procurement, resulting in streamlined operations and cost savings.
- Partnered with Getty Images on the renowned Getty Custom Content program to produce a diverse portfolio of creative stock photography, showcasing global perspectives.
- Transformed an enterprise-level photography database, delivering an intuitive and enhanced user experience tailored for both novice and power users with a focus on browsing versus pure search.
- Led cross-functional teams in synchronized efforts for photoshoots, audio recordings, and cutting-edge A.I. voice/image generation, setting new quality standards in multimedia production.
- Orchestrated the production of a groundbreaking virtual photoshoot in collaboration with Getty Customs, pushing the boundaries of digital photography.
- Collaborated with top-tier A.I. voice generation firms to evaluate and integrate advanced voice features within a major enterprise, setting a benchmark for industry innovation.
- Engineered a robust workflow for training A.I. voice applications, ensuring seamless adoption and superior performance.
- Conducted an extensive company-wide analysis of A.I. applications, from enhancing creative campaigns to optimizing internal functions such as marketing, communications, HR, and educational initiatives.
- Developed a comprehensive A.I. solution that revolutionized productivity and operational efficiency within the creative department.
2009 – 2023
- Led production schedules, managed vendors, interviewed talent, secured contractors, assessed software, renewed licenses, secured usage rights and ensured NDAs.
- Very client-facing for a producer. Set realistic expectations, protected the production team and schedule, reminded the client of the development process and celebrated milestones.
- Experience with a wide range of industries, from consumer packaged goods, to car sales, to event promotion, to non-profit initiatives, to industrial manufactured plastics and aluminum.
- Frequently on-loan to ad agencies, such as McCann Erikson, who need expertise producing digital projects for their Fortune 500 clients.
- Consulted on new business start-ups regarding development planning and likely pitfalls.
- Assisted with new business pitches and business development.
- Developed production estimates, budgets and timelines.
- Acquired and managed company computer hardware and photographic equipment.
2003 – 2009
- Team lead, project manager and due diligence specialist.
- Licensed real estate agent for commercial investment real estate.
- Member of and contributor to the “Private Client Group,” at the bleeding edge of real estate digital marketing within this massive international corporation. Using various digital tools to service clients and reach our desired customer base.
- Managed projects (buildings, portfolios) from initial offering to successful closing. Create multi-layered project timelines. Managed critical deadlines with millions of dollars at stake.
- Act as buyer/owner liaison. Maintain client relationships, determine development opportunities, coordinate team, assign roles.
- Conduct research and market investigation. Responsible for information collection, verification and accuracy.
- Financial assessment including ROI goals, capitalization and pricing structure.
- Review, interview and hire vendors and subject matter experts.
- Create and manage offline and online marketing tactics, review analytics for insight, conduct database queries, publish site edits, email marketing, collateral pieces, ensure quality control.
2001 – 2003
- Restructured the agency’s Interactive department, improving workflow, monetizing skill sets and improving morale.
- Offered education to whole agency regarding web trends and guidelines.
- Provided client service, led presentations, assisted with new business pitches.
- Contributed to creative concepting, offered art direction feedback.
- Set and supervised timelines and milestones, provided quality assurance.
- Agency’s primary website architect, offering analysis, site and flow mapping, outlining functionality expectations.
- Managed integrated campaigns including email marketing, banner advertising and CD Roms.
1999 – 2001
- Witnessed and participated in the Internet boom and bust amongst forward-thinking clients, pioneering creatives and technical experts.
- Spearheaded Intel’s first B2B web property – the Intel e-Business Center. Although it was a content-heavy site with bi-weekly launches that needed EU localization and approval, my team reached our six month anniversary of manually managing a continually evolving site without a single error or missed deadline. For this I received commendations from high-ranking Intel officials.
- Produced InFocus’ first Flash-based consumer site with cutting edge product configurator. Coordinated with several international divisions to assure simultaneous launch in the US, Europe and China.
- Managed Xircom’s ecommerce portal, both database-driven and multilingual.
- Coordinated interactive production schedules, created budgets, timelines, assembled project teams, interfaced with client contacts.
- Managed multiple vendors, negotiated contracts, ensured quality control, adherence to style guides, coordinated proofreading rounds, tested browser compatibility, utilized our in-house QA lab for testing, provided team motivation during crunch time.
1996 – 1999
- Brought on to manage production of pc and console video game titles. Created project budgets, production schedules, planning documentation.
- Created and pitched original game concept internally. With company support, a dedicated team presented to possible publishers including Namco, Sega and Warner Bros. Reached agreement with Activision to produce the title.
- Created team, outlined asset needs, cast talent, scripted sequences, choreographed motion capture.
- Managed art directors, animators, programmers and copywriters.
- Presented game demo for “Legend of the Five Rings” on the floor of the 1998 E3 in Atlanta, Georgia. Wrote game previews for game magazines.
- Coordinated, managed and produced additional titles for Sierra, Sirtech and Mattel.
About Alex
Hi, I’m Alex. I’m a Producer and Project Manager based in Bend, Oregon. I keep a tight team and a strict schedule. Then I play in the forest, biking, kayaking, paddle boarding, driving remote control crawlers, drone piloting and riding my scooter.
From Fortune 500 to startup, I’ve worked with many organizations at various stages of their lifecycle. I’ve helped develop games, software, ads, websites, campaigns, drive traffic and improve effectiveness. How can I help you?
